Kino Iluzjon is one of Warsaw's most beloved art-house cinemas, a historic institution that belongs to the National Film Archive. The brief was to build a cohesive visual identity that honoured the cinema's architectural character while giving each genre of film its own distinct visual language. I developed event poster series for Film Noir, Sci-Fi, and Horror screenings, drawing directly from the building's nighttime light reflections and its sense of quiet drama. The identity extended across all touchpoints, from promotional posters to tickets and branded merchandise, with each genre treated as its own world within a unified system.